Ever thought about how good it could be if your phone’s autocorrect could just write a whole message off to a client instead of correcting your message? What about if someone else could do the grunt work of the emails that you send every single day?

Enter content automation tools. They’re not exactly rocket science, but they’re still new enough that many industries are yet to implement them in their workplaces.

They use advanced natural language processing to create clean, natural-feeling writing that makes it seem like a person is creating content rather than the tool. It’s also known as AI writing.

They can write articles, create blog content and generate keywords if necessary. You may already be using them; apps such as Grammarly and the predictive text function for messages on phones are some typical examples of AI-generated content through content automation tools.

AI-assisted writing has several advantages for you to consider, including:

• A consistent brand voice base that multiple content contributors can simply edit to suit without needing to try to adjust their style
• Improvements to your business’s search engine optimisation through the generation of consistent keywords
• Through support chat-bots, AI-assisted writing can help customer service teams stay on brand and refine messaging based on the latest information available

As with most software, expect a lot of bugs and hiccups to be worked out as you get the software acquainted and integrated into your systems.

Though it has improved in recent years, AI-assisted content may still require some human intervention in the editing process to ensure it will pass as human. It can be a valuable time-saver if you’re not necessarily a writer or just need content that you can edit. Still, you need to be realistic about what they may be capable of doing.

The best way to work out what might work for you is to identify how you might be able to use this software. Where in your business might this process work best? Conduct plenty of research about the software available at the moment, and work out what (if any) might be suited to your needs.